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HTML code optimization

Attentive optimization of HTML tags is necessary to allow proper indexing and obtain relevant positionings in SERPs.

Attentive optimization of HTML tags is necessary to allow proper indexing and obtain relevant positionings in SERPs.

With the optimization of the HTML code, specific portions of the source code of each page are compiled so that they can perform better for strategic keywords. This information is interpreted by the search engine, which could not otherwise recognize the relevance of a webpage only through the contents that are visible to the user.
When the metadata is compiled incorrectly, the search engine positions the page in an inadequate and imprecise way, not allowing it to appear in SERPs related to its offer.

In the case of Google and Bing, the “title” meta tag, the “description” meta tag and the URL are the main elements that make up the snippet, which is the portion of code extracted from the search engine to compose the results returned to the user. It is necessary to optimise them as much as possible in order to capture the user’s attention and allow the search engine to best understand the page’s semantic content.

Once preliminary analyses are completed and objectives have been set, it is important to pay great attention to the fine-tuning of the metadata. In Natural Index such a process is reiterated multiple times on each webpage, going well beyond an hygiene check of on-site elements. This allows much greater effectiveness in optimization activities, as it brings the page to naturally express its maximum potential in positioning.

Natural Index is one of the most experienced agencies you can find in Europe for deep and natural optimization of your website’s HTML resources.

In Natural Index you will find one of the most reliable and experienced partners for in-depth technical optimization…

Natural Index assists the Client in defining the most effective keyword strategy to reach target users and obtain truly profiled traffic…

Natural Index analyses the competitors’ level of optimization, their performance and contents, in order to identify the Client’s gaps in SEO…

Natural Index assists the Client’s Marketing Team in copywriting activities, designing SEO-friendly templates that increase texts’ effectiveness…

Natural Index analizza i backlink che il sito web riceve e disconosce quelli tossici, tutelando il Trust del nome a dominio…

Natural Index è una delle realtà più esperte e qualificate in Europa nella gestione di migrazioni SEO, anche dei portali web più complessi…

Natural Index vanta un solido track record nel recupero da penalizzazioni manuali e algoritmiche, con un successo nel 100% dei casi gestiti…

With over 20 years of experience and 40+ million pages optimised, Natural Index is one of the top players in Europe for natural, organic optimization for Google…

Natural Index’s understanding of Baidu’s algorithmic dynamics guarantees an optimization that increases the trust of the domain name…

Natural search engine optimization techniques guarantee lasting visibility on Yandex and can yield significant ROI…

With extensive experience in local search engine optimization, Natural Index is the ideal partner to design a custom strategy that perfectly fits your needs…

Natural Index provides monthly reports on positionings, trends, traffic and other KPIs that allow better understanding of SEO results…

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