services

HTML
optimization.

Optimal writing of the HTML code is necessary to allow crawlers to properly index a website. Therefore, it is essential to obtain visibility in SERPs.

Optimal writing of the HTML code is necessary to allow crawlers to properly index a website. Therefore, it is essential to obtain visibility in SERPs.

With the optimization of the HTML code, specific portions of the source code of each page are compiled so that they can perform better than the strategic keywords for the project This information is received by the search engine, which could not otherwise recognize the relevance of a page only through the contents that are visible to the user.
When the metadata is compiled incorrectly, the search engine positions the site in an inadequate and unprecise way and it does not let the site appear in the SERPs related to its offer.

In the case of Google, the title meta tag, description and the URL are the main elements that make up the snippet, which is the portion of code extracted from the search engine to compose the results returned to the user. It is necessary to optimize them as much as possible in order to capture the attention of the user, who is performing a search, in the most effective way.

Once the preliminary analyses have been carried out and the objectives have been set together with the client, it is important to pay great attention to the writing of the metadata, a process that is often repeated several times and through which the optimization is refined with increasing precision.

It is essential to analyse, in a site, all the technical aspects which are capable of contributing to its strength or weakness…

The keyword analysis is one of the most important issues to be addressed in order to achieve significant results and achieve the conversion goal set …

The analysis of competitors starts from the definition of the panel of strategic keywords, and allows the identification of the most suitable SEO techniques …

Natural Index provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the customer….

Natural Index supports the customer in drafting texts and in the design and production of SEO-friendly contents…

Natural Index analyzes the backlinks in order to identify the toxic ones and eliminate them, thus protecting the Trust of the domain name …

With over 10 years of experience, and more than 800 optimization projects, Natural Index is a leader in natural organic optimization for Google…

Baidu is by far the most used search engine in China. Natural Index is able to implement the most effective SEO strategy …

Google, the most important search engine in the world, penalises websites that violate the rules in order to obtain benefits in terms of visibility…

Thanks to years of experience in the sector, Natural Index is able to plan effective and customised Local SEO strategies…

Activities in the migration phase aim at safeguarding the trust of the domain name and the relevance/visibility of the indexed resources for the search engines…

Natural Index guarantees the know-how necessary to achieve significant targets of indexing in the Russian market…

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