For a commercial activity, a SME or the sales point of a chain that offers products and services in a specific territory, the Local SEO is an essential activity.
Local SEO (or Local Search) refers to all SEO techniques aimed at giving visibility, in a specific geographical area, to the products and services of a company. As opposed to a traditional SEO, which aims at the positioning of a site nationally and internationally, the Local SEO promotes indexing within a specific geo-localized context.
Moreover, geolocation plays a role in increasing importance. Recent developments in search engine algorithms – as a result of use through mobile devices – have changed the composition of SERPs enormously; the distinctive element that determines the results of the research is now the geographical connotation, and this element is fundamental above all for those who work on a local or regional scale, and must concentrate resources on a specific territory.
Thanks to years of experience in this sector, Natural Index is able to plan effective and customized Local SEO strategies, taking into account both the more classic aspects of indexing and the (new) element of geolocation.