services
Local SEO
Strategy
For a commercial activity, a SME or the sales point of a chain that offers products and services in a specific territory, the Local SEO is an essential activity.
For a commercial activity, a SME or the sales point of a chain that offers products and services in a specific territory, the Local SEO is an essential activity.
Local SEO (or Local Search) refers to all SEO techniques aimed at giving visibility, in a specific geographical area, to the products and services of a company. As opposed to a traditional SEO, which aims at the positioning of a site nationally and internationally, the Local SEO promotes indexing within a specific geo-localized context.
Moreover, geolocation plays a role in increasing importance. Recent developments in search engine algorithms – as a result of use through mobile devices – have changed the composition of SERPs enormously; the distinctive element that determines the results of the research is now the geographical connotation, and this element is fundamental above all for those who work on a local or regional scale, and must concentrate resources on a specific territory.
Thanks to years of experience in this sector, Natural Index is able to plan effective and customized Local SEO strategies, taking into account both the more classic aspects of indexing and the (new) element of geolocation.
It is essential to analyse, in a site, all the technical aspects which are capable of contributing to its strength or weakness…
The keyword analysis is one of the most important issues to be addressed in order to achieve significant results and achieve the conversion goal set …
The analysis of competitors starts from the definition of the panel of strategic keywords, and allows the identification of the most suitable SEO techniques …
Optimal writing of the HTML code is necessary to allow crawlers to properly index a website…
Natural Index provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the Customer…
Natural Index supports the Customer in drafting texts and in the design and production of SEO-friendly contents…
Natural Index analyzes the backlinks in order to identify the toxic ones and eliminate them, thus protecting the Trust of the domain name …
With over 10 years of experience, and more than 800 optimization projects, Natural Index is a leader in natural organic optimization for Google…
Baidu is by far the most used search engine in China. Natural Index is able to implement the most effective SEO strategy …
Google, the most important search engine in the world, penalises websites that violate the rules in order to obtain benefits in terms of visibility…
Activities in the migration phase aim at safeguarding the trust of the domain name and the relevance/visibility of the indexed resources for the search engines…
Natural Index guarantees the know-how necessary to achieve significant targets of indexing in the Russian market…