The study of backlinks is important, above all, to ensure the health of those portals that are naturally subject to a significant acquisition of incoming links. This phenomenon, which can be positive in certain cases, should never be pursued artificially with respect to the physiology of a web portal and its context; the risk, in fact, is that of causing serious damage to the solidity of the project.

For the analysis of backlinks Natural Index uses the most advanced and accurate monitoring systems, which allow us to effectively recognize and manage every single link. Once surveyed, the toxic links are neutralized through the Disavow Link tool, which is made available by Google. The disavow operation is also useful for protecting a site from incorrect black hat SEO practices, which are sometimes used by some actors aiming at discrediting a particular domain in the eyes of Google.