Natural Index provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the Customer and to maintain a clear and defined overall picture.
Besides being functional for keeping the Customer informed, reporting is the basis for a valid performance of the strategy and it ensures the effective and methodical growth of the project.
Thanks to those reports, it is possible to understand the level of performance of the site compared to the KPIs. It should be stressed that traffic is only one of the relevant KPIs; however important, it must always be analysed jointly with other fundamental values and it must be interpreted on the basis of the objectives that are actually useful for the Client’s business.
Continuous accountability and reporting to the Client is important for a process of effective comparison and dialogue, based on reliable data.
For more complex projects, it is possible to identify and understand the correlations between the various KPIs, outlining a precise operational path aimed at obtaining the desired result.