Natural Index supports the customer in drafting texts and in the design and production of SEO-friendly contents, which may be able to effectively compete for a high level of visibility in SERP.
When a text is published online, it is necessary to keep in mind that there are two interlocutors: the search engine and the human user. Both of them must be the object of targeted communication; it is necessary to know how to speak both to humans and to algorithms, and our support is aimed at achieving this result
The production of SEO-friendly content should not be seen as an unnatural process that restrains creativity. Today, search engines reward the use of a natural language and authentic content. Therefore, the writing of a text should start from the quality and intrinsic characteristics of the real content (product, service, news, etc.), and it should transmit them in a genuine way. The technical optimization of a text simply ensures that it integrates the minimum elements capable of guaranteeing its correct incorporation by the search engine.
Support from Natural Index can lead to the direct drafting of the text based on the customer’s indications. Basically, this means reviewing the contents produced by the customer and setting up a writing model with them that ensures the right effectiveness on the SERPs.
Furthermore, Natural Index provides operational training to company resources dedicated to website management. This training ensures that site updating and management operations carried out independently by the customer are compatible with the preservation of the optimization work carried out.