Natural Index carries out an in-depth study of competitors from a technical and content point of view, in order to identify Customer gaps with respect to them in terms of visibility, and in order to implement the most effective solutions.
The identification of competitors starts from the definition of the panel of strategic keywords for the Customer. Thanks to those, it is possible to understand how many and which competitors are better or worse positioned, thus defining a clear framework of the competitive context, and the most appropriate SEO techniques are therefore identified.
Competitor analysis is a valuable tool also for understanding if the Customer is placed in the right competition and if the SERPs in which it is present for the selected keywords are such as to actually justify the investment.
Natural Index’s systems allow constant monitoring of each competitor with respect to critical factors for the Customer. The data emerging from this analysis are important not only at the start of the project, but also during all the implementation phases, because they allow us to understand the phenomena in real time and to intervene with the necessary corrections.