Lefay, an important brand in the high-end hospitality sector, needed to increase visibility and to obtain the highest number of conversions so as to disintermediate, thus improving the average profitability on bookings.
Another need expressed by the customer was that of starting to compete to win in SERP compared to certain specific competitors with greater overall visibility.
In collaboration with the customer’s marketing department, Natural Index strengthened a new portal that had been created in an unexceptionable way, from a visual point of view, but which presented performance problems that compromised visibility. The pages were optimized in order to consolidate the branded research also from the organic point of view, to then focus on general tourist search intentions oriented towards everything related to high-end hospitality. Finally, our specialists structured a strategy for the production of contents that would intercept the new segments of targets of interest for the brand.
After 12 months of consultancy and work, all the objectives indicated were achieved, both in terms of increasing visibility and improving traffic with respect to the identified competitors.