The Isopan project was a challenge for the need expressed by the customer, to internationalise the brand and its products.
Our specialists started from the technical aspects in order to improve the infrastructure, bringing it to an adequate level of performance with respect to the competitive context of reference.
A study was carried out to understand the competitive environment in the European and non-European markets where the company operates. The contents were centralised, starting from the Italian portal, and they were adapted to the individual reference markets by choosing topics that were appropriate to the specific target and context. Each page was therefore optimised in its metadata, thus giving the portal a greater relevance and maximising its organic visibility.