On this occasion, Natural Index carried out an overall analysis of IMA’s main portal and of the related portals.
Our specialists immediately identified opportunities for improvement, especially regarding the implementation of languages, in order to improve the positioning for each language (present and possibly future, in case of additions).
Our specialists has therefore optimised all the pages of the portal by conforming them to the reference language, so as to allow the correct indexing of the contents with respect to the relative top level domain. After optimization, there was a significant increase in both Branded traffic (i.e. concerning searches carried out by using the name of the brand) and Non Branded traffic (i.e. related to the searches carried out by expressing a precise need, without using the brand name).
Today, the portal boasts excellent traffic levels thanks to the achieved natural and organic positioning of a consistent number of pages.