The Bauli project concerned the need to strengthen the brand in an important non-European market in order to increase online visibility of the brand and, above all, of the products specifically designed for that market.
Our SEO team first intervened on the more technical aspects, thus improving the portal’s performance in terms of loading speed and usability of the contents. A second and fundamental phase was aimed at identifying the correct positioning by choosing the most suitable keywords from a strategic point of view.
Specific keyword panels were selected by referring to a specific linguistic area. Natural Index’s SEO analysis was guided by a study on the culture of reference with respect to the country covered by the internationalisation activity. Thanks to this study, specific research intentions have been identified, and enabled us to understand precisely not only how to build the contents appropriately, but also to identify the right way to design an actual multicultural user experience.