{"id":7904,"date":"2022-10-10T12:48:27","date_gmt":"2022-10-10T10:48:27","guid":{"rendered":"https:\/\/naturalindex.dekoolab.it\/management-recovery-website-penalties-google\/"},"modified":"2022-10-10T12:48:34","modified_gmt":"2022-10-10T10:48:34","slug":"management-recovery-website-penalties-google","status":"publish","type":"page","link":"https:\/\/www.naturalindex.com\/en\/management-recovery-website-penalties-google\/","title":{"rendered":"My site has suffered a penalty: what should I do?"},"content":{"rendered":"

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My site has suffered a penalty: what should I do?<\/span><\/p><\/h1><\/div>

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My site has suffered a penalty: what should I do?<\/span><\/p><\/h1><\/div>

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A website can register a downgrade or a penalty shortly after an update of the core of Google’s algorithms or even after the release of one of these.<\/p>\n

This happens when the site has been created \/ optimized by implementing practices that do not adhere to the search engine policies<\/strong> and are recognized by it as such.
\nThis can happen both immediately after performing an operation incorrectly (for example a migration) or after several months, or even years.<\/p>\n<\/div>

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The intensity of the penalty imposed varies according to the degree of severity of the engine policy violation and its effects can be identified as:<\/p>\n

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  • A decline in organic rankings;<\/span><\/li>\n
  • A drop in the number of keywords for which the site is indexed by Google;<\/span><\/li>\n
  • A consequent drop in organic search traffic.<\/span><\/li>\n<\/ul>\n

    In such cases it is important to immediately recognize the downgrade phenomenon<\/strong> and activate in-depth analyzes<\/strong> and consequent optimization activities<\/strong>, aimed at completely remedying the problem.<\/p>\n

    The deep knowledge of the dynamics of the algorithm<\/strong> of Google within the Natural index Group team, also matured with the optimization of websites of large multinationals, translates into a 100% success track record<\/strong> of the websites and web portals on which we intervened to recover from algorithm penalties inflicted by the search engine.<\/p>\n

    In cases of penalization, it is the practice of Natural index Group<\/strong> to proceed with the following steps:<\/p>\n

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    • Traffic analysis from Analytics and other tracking systems;<\/span><\/li>\n
    • Analysis of historical data of tools for tracking organic positioning by keyword;<\/span><\/li>\n
    • Analysis of seasonal research trends;<\/span><\/li>\n
    • In-depth technical analysis of the website and identification of any possible critical issues and support to the software house in resolving them;<\/span><\/li>\n
    • Search Console data analysis;<\/span><\/li>\n
    • Simulation of crawling carried out by the search engine with specific software to understand if there are criticalities in crawlability by bots;<\/span><\/li>\n
    • Web server log analysis;<\/span><\/li>\n
    • Verification of performance factors with Google Lighthouse and with Page Speed \u200b\u200bInsight;<\/span><\/li>\n
    • Analysis of backlinks, HTML tags and all possible on-page and off-page factors that could have contributed to the penalty.<\/span><\/li>\n<\/ul>\n<\/div>
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      In cases of penalization, an articulated and complex investigation<\/strong> is required, which requires the ability to identify the indirect signs of the problem, and on the basis of these signals, build feasible scenarios and working hypotheses.<\/p>\n

      If your website has suffered a penalty, contact us by sending the URL of the website to be analyzed<\/strong> for an immediate quote.<\/p>\n<\/div>

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