case histories

Vecchio Amaro del Capo

Natural Index assisted a software house partner, responsible for the construction of the new Vecchio Amaro del Capo site, in the migration from an old to new portal and in its optimization.

Our specialists applied precise SEO techniques to improve the portal’s performance.
An approach that is too focused on the graphics, in fact, often tends to generate a significant performance gap. Once the project was optimised in the architectural phase and the workflow was established, a study of Keywords Keeping was carried out to understand if the language used for texts and images was actually that of the reference target.

After optimizing every single page, the traffic was much more profiled than the previous portal. Vecchio amaro del Capo is currently perfectly in line with the search keys used by its reference target